Often times, business owners wonder if blogging is actually necessary when it comes to running their business. The number one question is what am I supposed to write about? The truth is that there are many benefits of blogging on your website. If you are still wondering if blogging is for you, continue reading for the top 5 benefits of blogging on your website.
Having a blog increases search engine traffic.
The more blogging you do, the more you increase your chance of getting more website traffic. As you load blog posts to your website, pages from your website get index in search engines.
Blogging builds you authority within your industry.
Having a blog that you regularly add content to is the best way to get well established as an experienced professional in your industry. The more you build authority, the more you will build trust with prospective customers. They will remember you and keep you in mind when they need your services.
Blogging increases online conversation.
The more you interact with your customers, the more likely that they will return to you for more business. Having an active blog also lets people know that your business is running well and that it is well maintained. Make sure that you check your posts regularly for comments so you can stay engaged with your customers.
The more you blog, the more leads you generate.
Research has proven that the more pages a website has, the more leads it gets. More content leads to more quote requests, e-mail opt-ins, communication and more sales. Getting leads is important for business owners and blogging is just one way to get them.
Increase visibility with Google
Google loves to see content being added to websites on a regular basis. Google will reward sites with fresh, new content with increased web visibility. When you add content to your site, it is also a great opportunity for you to add internal links to the content. This will direct customers to other areas of your website by simply clicking a link within your post.
In the end, blogging is the best way to set yourself apart from your competition. Blogging has also proven to essentially give small businesses an opportunity to compete with much larger, big name businesses. If you are interested in adding a blog to your website, contact us today. Our services are guaranteed to get you noticed and we proudly offer monthly content writing for your blog.