It’s no secret that marketing has changed dramatically in the last five years than the past century. Staying current with all of the different technologies and trends making their way into the market can be quite daunting and frustrating for many individuals. It’s not enough just to be technologically savvy. You also need to understand all of the different risks and opportunities out there for those who are continuing to grow and expand their business in a marketing sense.
Social media is growing up. Many marketing professionals are turning to social media as a means of promoting their brand and diving into the world of reputation management. The area seems to be rapidly evolving in a way that no one ever dreamed possible. Loyalty programs, big data, analytics and transactional marketing efforts continue to take over the marketing realm. Capturing the data and profiles of consumers is a great place to start.
Focusing on Facebook likes is where many businesses begin the process. Once you have the likes going for you, the nest step is focusing on yield. You don’t want to focus entirely upon acquiring new customers, but rather, you need to be worried about retaining the ones that you have currently.
Even though the majority of business owners are doing everything they can to keep up with the world of technology, some fall short of the change and get stuck in the era before PCs. If business owners aren’t investing heavily in mobile strategies and tools, they are going to be dead on arrival. The upcoming year is serving as a tipping point for many of the organizations in the marketplace. Marketers have to do an exceptional job at optimizing their sites and the content on them to accommodate mobile devices such as iPhones, iPads and Android devices. Building apps and developing talent is important to succeed as the marketplace changes and grows in ways you never imagined possible.
Don’t get left behind in the changing world of marketing. Let someone who has the experience and professionalism handle your marketing efforts and ensure your business ranks high amongst all of the others in the marketplace today.