Is Content Really That Important When it Comes to SEO?


To help build your business, you need content that is fresh and informative. Even though you might not realize it, content is something that can either make or break your business. Thanks to all of the recent changes in the marketing realm, content is more important than ever if you want your business to be found online. Google is making a lot of changes in their landscape, so you want to make sure you aren’t left behind in the grand scheme of things.

Content Freshness is Emphasized in the Search Engines

With all of the different algorithm updates from Google, search engine optimization is pivotal. Google searches include factors that rate the relevance of the content. If you are producing content that isn’t high-quality, you could end up being penalized by Google. Regardless of what search engine you use, you need content that is fresh, relevant and high-quality to get ahead in the world of SEO.

Fresh Content is Beneficial for Building Links

Beyond placing an emphasis on content that is fresh, Google also pays attention to all of the links that are coming to your page to determine where to rank your site in the search engines. Recent updates to the algorithm make it more important than ever to have links from reputable websites and content that is valuable to the reader. One of the best things you can do for your website is to create content that is of the absolute best quality, while still being current and fresh.

Social Searches are Fueled by Content That is Fresh

With Google+ being launched, it caused their social network to place more emphasis on all of the different social signals when searching the Internet. Many of these search engines are including a number of different social signals into the way they are ranking all of the content found on the search engines. Social media is driven by content that is sharable and fresh. People are far more likely to find content and share, like, tweet or engage with content that is fresh and new.

Google+ is Now Google Business

One of the other changes that emphasizes how important it is to have fresh content is that of local marketing. With Google+ becoming Google Business, it allows businesses to get their name out there in more places than they could have ever imagined before. To put the power of SEO to work for your business, you want to make sure your Google+ account is constantly offering new and innovative content.

Even though all of this might seem confusing and overwhelming, it doesn’t have to be when you have a marketing expert working on your side. Let the power of content and search engine marketing work for you.

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Holly Powell

+Holly Powell Holly Powell, Local Search Marketing Consultant has been in the local search marketing industry since the early 2000's, helping local small businesses "Get More Customers" by increasing your brand awareness through the power of social media.

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