With so many people flocking to the Internet to do their shopping, more and more business owners are taking their business online. The only problem is they aren’t aware of how to effectively market themselves. Without proper marketing, your business isn’t going to gain the attention of very many customers. To help you understand the world of Internet marketing, you need someone who can put their knowledge and expertise to work for you.
Google Search Continues to Change
In the past, Google said that they tweak their algorithm a couple of times every single day. With all of these changes, how can someone keep up on the world of marketing? Remember hearing about Panda or Penguin or any number of other updates brought on by Google? Each one of those updates caused the way the search engines worked to change. You need someone who understands those changes to help you succeed.
Optimize Your Website for Smartphone Users
If you truly want to succeed, your website needs to be mobile friendly. You would be amazed at how many people surf their phones to find the information they need. With more than half of all sales online made by people who own a tablet or smartphone, you definitely don’t want your website not to be mobile friendly.
Search Engines are Loaded with Competition
Did you know that 20 percent of all searches online are related to the actual location of the business? With 56 percent of all mobile phone users searching on their phones for local businesses, you want to make sure you are well-established online. Your business needs to have an online presence if you hope to succeed. Don’t ignore the power of the Internet when it comes to getting your business out there for all to see.
More People are Flocking to Pinterest than Before
If your main market demographic is women who are between 18 and 64, you need to turn to Pinterest. With more than 70 million subscribers in 2013, you don’t want to miss out on a fabulous opportunity to draw more people to your business.
Consider Going with HTML Over Flash
When designing your website, you want to use HTML over Flash environments. HTML allows you to use interactive and dynamic content like Flash, while still working over a variety of different devices, screens and Web browsers. Before you know it, Silverlight and Flash are going to end up merging with HTML and save a significant amount of time and cost.
Don’t waste time lurking in the shadows when you can do something about it and get your business the exposure it needs. Your future awaits with an Internet marketing professional by your side.