Blogging first started taking the world by storm back in the latter part of the 90s. It was initially used for people to share their feelings, thoughts, opinions and experiences. Today, everyone from a simple mom-and-pop store to Fortune 500 companies are using blogging to increase their presence online and increase their bottom line.
If your business website doesn’t already have a blog that is updated on a regular basis, you are missing out on a significant opportunity to increase your visibility and your digital reach, bottom line and client base.
Blogging is Critical
In a society based upon the Internet, your business needs a powerful presence online to stand out amongst all of the competition. Whenever someone goes to search online for a business or professional in the industry, you want your name to be as high up on the list as possible. If you aren’t sure how to go about it, search engine optimization can help you get where you need to be.
In the past, Google placed a strong emphasis on keywords, which are the words that you used to market your business and the manner in which these words appear on your site. With the evolution of technology, Google is using an advanced formula to determine the frequency of your posts and update your website based on the quality and origination of what you posted.
There isn’t a better way to add relevant content to your website than to do it through a blog. If you don’t want to call it a blog, you can always call it a learning center or any other phrase that you want to use to categorize the posts that you put on your website. Regardless of what you call it, the content is still a blog and they are quite powerful.
Where your website ranks in the search engines is important. One of the best ways to increase your search engine rank is to add high-quality, unique content on a consistent basis. Don’t just do it once and forget about it. You need to be consistent to achieve results.