Even though many people fail to implement content into their marketing campaign, it encompasses 90 percent of digital marketing according to the experts. Over the next year, content marketing is only going to continue to grow and flourish.
Developing a clear strategy for content production that encompasses the helping and not hyping credo is imperative. It is important that you have a solid mindset, approach and culture to provide your customers with the information they need in the place that they need it the most. Content that spans the entire buying process is going to work amazing for those who are trying to harness the power of social media and increase their business at the same time.
Three distinct types of content work best for those who are marketing their business and they are only going to continue making an impact as the year’s progress.
Social media updates and posts account for 83 percent of the content online, so using your Facebook page offers a world of possibilities in one convenient location. 78 percent of content comes in e-mail newsletters to promote and inform customers about what you are doing as a business.
Blog posts, feature articles and news represent 67 percent of social media content. If you think about how readily available Facebook is, all you need to do is take things to the next step by using their social media platform to market your business and inform customers about everything that you can do for them. Continually updating your content is important to the success of your business.
Remember, you want to provide content that is helpful and not flooded with a bunch of hype about things that you are not going to be able to deliver. Communication and trust are important in growing your business in today’s day and age.