Customer reviews online might be impacting online marketing campaign outcomes more than anybody ever imagined. Online customer reviews, or a lack thereof, may disrupt a customer’s journey to a checkout page, or in-store purchase, according to one recent survey of American consumers. Well-designed online marketing campaigns lead customers to a welcoming website with expressive photographs,… [Read More]
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Businesses looking to get more exposure and coverage while still keeping synchronized messages across multiple platforms/media will get excellent results from using an integrated marketing communications strategy. In the past, marketing communications consisted largely of traditional marketing methods designed to produce the best results possible. In the 21st century, however, you need more than just… [Read More]
Large businesses have teams to cover a crisis with their brand should one arise, but a small business may not have such luxuries. The rise of social media means it is very simple for someone to start a viral campaign that will quickly turn your business sour. Prevention is the best medicine. Here are a… [Read More]
How effective are your business’s social media accounts? If you are struggling to get the results you want, it may not be because of what you are posting, but because of when you are posting. The timing of your social media posts is almost as important as the content you are sharing and even the… [Read More]