The Benefits of Negative Customer Reviews

negative customer reviewsRunning a business isn’t exactly easy. You spend hours at work meeting the demands of everyone in the company. You are physically and emotionally invested in the business to the point where you can’t always see what needs to be fixed. Before you know it, something goes wrong and your business is affected. It isn’t always easy to ignore these events and not take them personally. However, there are positives that you can often take from any negative situation.

When a customer has a bad experience, it can be devastating and painful to see them post something online about your business. Even though it isn’t exactly the most pleasant experience, it might be benefiting your business more than you realize. Let’s explore how negative reviews can help your business succeed.

1.    Increase conversion rate and gain customer’s trust. People understand that we are living in a world where things aren’t always perfect. They expect to see people who aren’t happy with a product or service. Star ratings don’t influence what people buy or don’t buy. Review content does. When someone sees a bunch of 5-star reviews, they wonder what’s up.

2.    Get qualified for better prospects. When negative reviews outline what it is that you do and why it is that you do things the way you do, you are increasing your chances of being found by other customers. Just because you weren’t a good fit for one client, that doesn’t mean you won’t be for another one.

3.    If it isn’t that bad of a review, it’s still good. Many readers looking at reviews will glance over the scores to gauge an overall quality score before heading to read the negative reviews. They search for a pattern to see if it is something they are willing to deal with. If they are able to deal with the worst possible scenario, they will proceed with the purchase and continue doing business with your company.

4.    You have the chance to impress potential prospects and customers. Even the best of business enterprises can have bad things happen to them. Everyone knows that. What customers don’t want to deal with is arrogant owners that aren’t willing to help them out. By responding to the negative review, you can show future prospects how you handle bad situations. They will be able to see that you are someone who is reasonable and willing to work toward coming up with a reasonable solution that is going to work for the both of you.

Even though a customer might not be exactly thrilled with your product or service, that doesn’t mean you have to live in fear of a negative review. Don’t allow it to immobilize you and make you fearful of participating in the review process. If you are going to be successful in the business world, you have to be willing to accept both negative and positive reviews and learn how to deal with them in a professional fashion.

The Top 5 Benefits of Blogging on Your Website

benefits of bloggingOften times, business owners wonder if blogging is actually necessary when it comes to running their business. The number one question is what am I supposed to write about? The truth is that there are many benefits of blogging on your website. If you are still wondering if blogging is for you, continue reading for the top 5 benefits of blogging on your website.

Having a blog increases search engine traffic.
The more blogging you do, the more you increase your chance of getting more website traffic. As you load blog posts to your website, pages from your website get index in search engines.

Blogging builds you authority within your industry.
Having a blog that you regularly add content to is the best way to get well established as an experienced professional in your industry. The more you build authority, the more you will build trust with prospective customers. They will remember you and keep you in mind when they need your services.

Blogging increases online conversation.
The more you interact with your customers, the more likely that they will return to you for more business. Having an active blog also lets people know that your business is running well and that it is well maintained. Make sure that you check your posts regularly for comments so you can stay engaged with your customers.

The more you blog, the more leads you generate.
Research has proven that the more pages a website has, the more leads it gets. More content leads to more quote requests, e-mail opt-ins, communication and more sales. Getting leads is important for business owners and blogging is just one way to get them.

Increase visibility with Google
Google loves to see content being added to websites on a regular basis. Google will reward sites with fresh, new content with increased web visibility. When you add content to your site, it is also a great opportunity for you to add internal links to the content. This will direct customers to other areas of your website by simply clicking a link within your post.

In the end, blogging is the best way to set yourself apart from your competition. Blogging has also proven to essentially give small businesses an opportunity to compete with much larger, big name businesses. If you are interested in adding a blog to your website, contact us today. Our services are guaranteed to get you noticed and we proudly offer monthly content writing for your blog.

Remarketing? I’m So Confused

Totally, completely, utterly lost when you hear the word “remarketing”? No one blames you; it’s remarketinga tough concept … but necessary. Also called retargeting, this ad strategy is effective for a wide range of business types, so you should definitely take the time to get the concept down.

Below we’ll discuss each step in the remarketing process, as well as ways you can improve your remarketing effectiveness, giving you the best chance of grabbing those prospects and turning them into customers.

1. User Visits Your Website

A user comes to your website due to a recommendation, a web search or some other means. Most users click around and leave again, but you can up the chances they’ll remember you with a clear value proposition and appealing color scheme.

2. Your Site Installs a Cookie on User’s Browser

While they are visiting, your site installs a cookie, or small bit of code, in the user’s browser, telling it the user has visited you.

3. Cookie Prompts Your Ads

The cookies installed in the user’s browser then affect which ads they view. When they visit another website, for instance, your ad is more likely to pop up in the top banner or the sidebar, where that website has made space for advertisements. The user sees your ad on multiple websites and in search as well. The more attention-grabbing your ad is, the greater chance of that visitor coming to your site again.

4. User Visits You Once More

After seeing enough of your ads, the user is likely to come back to your site. This time, you can be ready with appealing design, clear calls-to-action, deals and steals, coupons or other incentives to buy.

Still confused? We didn’t think so. It’s actually a pretty simple concept when you break it down. Now that you understand it, you can get started today creating better, more effective ads and growing your customer base for long-term success.

Which Social Media should be in Your Marketing Plan?

social-media-marketing-planFirst of all, we all want more traffic directed towards our business but are often confused about how to make it happen. One way is by using social media. In order to create a social media marketing plan you have to set goals. For example, plan to post 3 pictures per week to your Facebook business page that will each get 10 likes and at least 3 comments. The following social media should definitely be in your marketing plan if you want more attention drawn to your business.

• Facebook – Facebook is a great tool in the world of social media. Businesses everywhere are using it to get more traffic. If you add a blog post to your website, make sure you make a Facebook post about the blog and provide the link.

• Google My Business – Google is huge…no bigger than huge, it is massive! Everyone everywhere has heard of Google and has probably used it at one time or another while others use it daily. All business owners want to rank higher on Google. If you want to generate more traffic, you should definitely set up a Google business account and regularly post to it.

• Twitter – Twitter is a great tool that allows you to connect with your customers. Twitter is also a great way to get feedback from your customers. One of the most common reasons businesses everywhere are using Twitter is that they can market their products for free.

• Linkedin – Linkedin is another great social media tool to promote your business. Linkedin is a network with more than 65 million business professionals all over the world. Before you set up a Linkedin account, it is important that you understand how Linkedin works.

• Pinterest – When you use Pinterest for your business, you can expand your reach and increase the size of your audience. Pinterest is a great way to drive more traffic to your website. It is important that when using Pinterest, you use images and content. Make sure you edit the pin after it is pinned and insert the source. For example, if you pin something about your latest blog post, put the link to the blog post in the source.

• YouTube – YouTube is owned by Google and it is the second largest search engine with Google being the first. It is crucial that you properly optimize your YouTube videos to get them ranked as high as you can on Google. When you search for something on Google and one of the top results is a video, you feel compelled to watch it, right?

So you see, marketing is all about getting your name and your brand or products out there for the world to see. Communication with your customers and educating your audience is one of the best ways to do that. Get people noticing your business by using the right social media.

Things you can do to boost Your YouTube Video Ranking

As business owners, we all want to do whatever we can to get our name out there. One way is bYouTubey increasing your online presence. When it comes to YouTube, there are some things that you can do to get your video ranked on the first page of Google and we are going to tell you how.

First of all, anyone can shoot a one minute video to pitch a product or service. Get your trusty camera and just start talking. It’s as simple as that. But how do you make sure your video is easily found for the world to see?

Video Title – Using keywords in your title is very important. You need to think about what others are going to search for. For example, if someone is searching for a contractor to repair something in their home, and they live in Chicago, IL, they may search for “Home Repair Chicago” or “Home Repair Contractor Chicago, IL”. If you are shooting a video that is introducing your business, you want to give it a title that includes both your keyword and your city/state.

Video Description – Your description is also an important part of your video. The first thing you want in your video description is your website. Then you want to add information about your business. Try to get in as much information as you can (try for 600 – 800 characters total). It is crucial that you add a call to action such as a phone number where people can easily reach you. Also include things like your business name, address and phone number as well as some links to other pages you have such as a Facebook page or Google+ page. Here is how your description should look…

Website – Description (Ex: “Business name” is the number one choice for those searching for a roofing contractor in “City/State” We have X amount of years in experience…

Call Today
(123) 1234-5678

Visit Our Website

You can also find more helpful information here:

Insert URL to Facebook Page
Insert URL to Google+ page

Business Name
Phone Number

Tags – In the tags section, you can use more keywords to make it easier for your video to be found. Try to use at least 20 tags. YouTube will tell you if you have too many when you are adding them. So, if you are a home repair contractor, your tags may look like this (Note, all tags need to be separated with commas):

home repair, home repair contractor, chicago il, chicago il home repair, roof repair chicago, business name, best home repair contractor, handyman chicago il, repair, remodeling chicago il…

Another thing to keep in mind is that you need to keep your videos between one minute and 2 minutes. If your video is too long, the viewer may get “bored” with it. Getting you name out there is important for any business owner. If you use these tips when loading a video to YouTube, you are sure to be found a little easier online.