Is Facebook Engagement Really Important for your Business?

facebook engagementAs you build your business Facebook page, you may find yourself putting a strong focus on gathering likes. While likes are great, after all a page with thousands of fans is going to get more exposure than one with just a hundred, the crucial aspect of Facebook fan pages is not likes, but rather actual Facebook engagement. Engagement shows that you have an active, receptive lead that is likely to become a customer.

Why Engagement Rules Supreme

If you post a Facebook post and your fans scan past it without taking action, it likely has no impact on them or their opinion of your business. It simply gets filed with the rest of the digital noise that customer is exposed to in the day.

But, if the customer takes the time to “like” the post or, better yet, comment on it, then they are actively engaged with your business. Their minds are thinking about your business and how it can benefit them. Even better, that engagement may show up in the news feeds of their friends, allowing further exposure for your brand.

Ways to Increase Engagement

If you are looking to increase engagement on your Facebook page, consider these strategies:

•    Minimize posts – one to two a day will get better engagements, with a maximum of four times per week.
•    Keep it short – Posts smaller than 250 characters get the most engagement.
•    Add a Picture – Double your “likes” and increase comments by over 100 percent with a photo.
•    Ask for a Response – Use a question or survey to elicit a response
•    Post at the Right Time – People are on social media when they are not at work, so evening and morning times are best. Wednesdays and Sundays are the best days, with Friday being the worst day, so make sure to post strategically.

Remember, your goal is to get people actively interacting with your business. Post strategically and ask for responses, and watch as your engagement increases.

Yahoo Local – Is It Dead?

yahoo-localIn the world of search marketing, Google is by far the leader. Yet the savvy internet marketer knows that skill in the industry requires marketing to all of the search engines, not just the “big one.” So what about Yahoo! Is Yahoo worth considering? Yes, it is, but one aspect of Yahoo’s online tactics, Yahoo Local, may no longer be worth the time.

About Yahoo Local

Yahoo is the search entity powered by Microsoft and Bing. Yahoo Local allows businesses to list their information so interested customers can find them. Yet, Yahoo Local no longer has a maps service, and Yelp has quickly overtaken Yahoo as a review and local listings site. So, some experts believe that Yahoo Local, if not the entire Yahoo entity, is going to slowly fade away into oblivion, kind of like Myspace once did.

Can Yahoo Local Help SEO?

Of course, many of the listing sites are used not because they draw actual traffic, but because they help SEO. Yahoo is still getting search traffic, and in fact was listed as the 3rd most-used search engine as recently as July of 2015. So, does that mean Yahoo Local listings are still an important part of an SEO world?

Of course Yahoo Local listings are not going to hurt SEO, but are they really going to help? Is it worth investing the time and energy into creating these listings? The reality is that Yahoo is all but ignoring Yahoo Local, providing minimal support and few updates to the listing service. After abandoning Maps and directory services, Yahoo appears to be putting its focus elsewhere.

So what’s the bottom line? Yahoo Local is not dead, yet, but here at Soaring Away we believe your time is better spent investing in other local listing services, like Yelp, and perfecting your SEO plan, rather than putting time and energy into a listing service that is probably heading the way of the dinosaur.

The Benefits of Negative Customer Reviews

negative customer reviewsRunning a business isn’t exactly easy. You spend hours at work meeting the demands of everyone in the company. You are physically and emotionally invested in the business to the point where you can’t always see what needs to be fixed. Before you know it, something goes wrong and your business is affected. It isn’t always easy to ignore these events and not take them personally. However, there are positives that you can often take from any negative situation.

When a customer has a bad experience, it can be devastating and painful to see them post something online about your business. Even though it isn’t exactly the most pleasant experience, it might be benefiting your business more than you realize. Let’s explore how negative reviews can help your business succeed.

1.    Increase conversion rate and gain customer’s trust. People understand that we are living in a world where things aren’t always perfect. They expect to see people who aren’t happy with a product or service. Star ratings don’t influence what people buy or don’t buy. Review content does. When someone sees a bunch of 5-star reviews, they wonder what’s up.

2.    Get qualified for better prospects. When negative reviews outline what it is that you do and why it is that you do things the way you do, you are increasing your chances of being found by other customers. Just because you weren’t a good fit for one client, that doesn’t mean you won’t be for another one.

3.    If it isn’t that bad of a review, it’s still good. Many readers looking at reviews will glance over the scores to gauge an overall quality score before heading to read the negative reviews. They search for a pattern to see if it is something they are willing to deal with. If they are able to deal with the worst possible scenario, they will proceed with the purchase and continue doing business with your company.

4.    You have the chance to impress potential prospects and customers. Even the best of business enterprises can have bad things happen to them. Everyone knows that. What customers don’t want to deal with is arrogant owners that aren’t willing to help them out. By responding to the negative review, you can show future prospects how you handle bad situations. They will be able to see that you are someone who is reasonable and willing to work toward coming up with a reasonable solution that is going to work for the both of you.

Even though a customer might not be exactly thrilled with your product or service, that doesn’t mean you have to live in fear of a negative review. Don’t allow it to immobilize you and make you fearful of participating in the review process. If you are going to be successful in the business world, you have to be willing to accept both negative and positive reviews and learn how to deal with them in a professional fashion.

The Top 5 Benefits of Blogging on Your Website

benefits of bloggingOften times, business owners wonder if blogging is actually necessary when it comes to running their business. The number one question is what am I supposed to write about? The truth is that there are many benefits of blogging on your website. If you are still wondering if blogging is for you, continue reading for the top 5 benefits of blogging on your website.

Having a blog increases search engine traffic.
The more blogging you do, the more you increase your chance of getting more website traffic. As you load blog posts to your website, pages from your website get index in search engines.

Blogging builds you authority within your industry.
Having a blog that you regularly add content to is the best way to get well established as an experienced professional in your industry. The more you build authority, the more you will build trust with prospective customers. They will remember you and keep you in mind when they need your services.

Blogging increases online conversation.
The more you interact with your customers, the more likely that they will return to you for more business. Having an active blog also lets people know that your business is running well and that it is well maintained. Make sure that you check your posts regularly for comments so you can stay engaged with your customers.

The more you blog, the more leads you generate.
Research has proven that the more pages a website has, the more leads it gets. More content leads to more quote requests, e-mail opt-ins, communication and more sales. Getting leads is important for business owners and blogging is just one way to get them.

Increase visibility with Google
Google loves to see content being added to websites on a regular basis. Google will reward sites with fresh, new content with increased web visibility. When you add content to your site, it is also a great opportunity for you to add internal links to the content. This will direct customers to other areas of your website by simply clicking a link within your post.

In the end, blogging is the best way to set yourself apart from your competition. Blogging has also proven to essentially give small businesses an opportunity to compete with much larger, big name businesses. If you are interested in adding a blog to your website, contact us today. Our services are guaranteed to get you noticed and we proudly offer monthly content writing for your blog.

Remarketing? I’m So Confused

Totally, completely, utterly lost when you hear the word “remarketing”? No one blames you; it’s remarketinga tough concept … but necessary. Also called retargeting, this ad strategy is effective for a wide range of business types, so you should definitely take the time to get the concept down.

Below we’ll discuss each step in the remarketing process, as well as ways you can improve your remarketing effectiveness, giving you the best chance of grabbing those prospects and turning them into customers.

1. User Visits Your Website

A user comes to your website due to a recommendation, a web search or some other means. Most users click around and leave again, but you can up the chances they’ll remember you with a clear value proposition and appealing color scheme.

2. Your Site Installs a Cookie on User’s Browser

While they are visiting, your site installs a cookie, or small bit of code, in the user’s browser, telling it the user has visited you.

3. Cookie Prompts Your Ads

The cookies installed in the user’s browser then affect which ads they view. When they visit another website, for instance, your ad is more likely to pop up in the top banner or the sidebar, where that website has made space for advertisements. The user sees your ad on multiple websites and in search as well. The more attention-grabbing your ad is, the greater chance of that visitor coming to your site again.

4. User Visits You Once More

After seeing enough of your ads, the user is likely to come back to your site. This time, you can be ready with appealing design, clear calls-to-action, deals and steals, coupons or other incentives to buy.

Still confused? We didn’t think so. It’s actually a pretty simple concept when you break it down. Now that you understand it, you can get started today creating better, more effective ads and growing your customer base for long-term success.